Active Campaign Success Hours

Active Campaign Success Hours

Active Campaign Success HoursActive Campaign Success Hours

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I generally do not need a first name to sign up to my list, but sometimes I get a first name, such as when someone purchases an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (Active Campaign Success Hours). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s first name.

Active Campaign Success Hours

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Active Campaign Success HoursActive Campaign Success Hours

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send simple emails.

Active Campaign Success Hours

I have actually found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Success Hours.

Nevertheless, including images is a bit of a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s rich text editor. They have some good design templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Success Hours.

Active Campaign Success Hours

However, with some modifications, I can make my e-mail quite fundamental. I can make it automatically take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out an excellent email. Active Campaign Success Hours.

You can’t just add an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to remain consistent. That’s something to handle when you want to include one image, but when you desire to add a number of, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Success Hours. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a fundamental template initially.

Active Campaign Success Hours

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Success Hours). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their templates are limited, which is fine with me, however their email editing experience is a little simpler in that you can produce inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Success Hours

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Active Campaign Success Hours. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Success Hours. But picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually currently pointed out.

Active Campaign Success Hours

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.