Active Campaign Status

Active Campaign Status

Active Campaign StatusActive Campaign Status

You can also see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I generally do not need a very first name to register to my list, but often I get a given name, such as when someone buys an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Active Campaign Status). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

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I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign StatusActive Campaign Status

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I actually like to send simple emails.

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I have actually found that extremely tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign Status.

However, including images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich text editor. They have some great design templates, however I still desire to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – Active Campaign Status.

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But, with some adjustments, I can make my e-mail quite standard. I can make it automatically use up the entire window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out a great e-mail. Active Campaign Status.

You can’t simply include an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s one thing to handle when you desire to add one image, but when you wish to include numerous, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign Status. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a fundamental design template initially.

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MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Status). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are restricted, which is great with me, however their e-mail editing experience is a little much easier in that you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

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In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Active Campaign Status. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Status. However choosing an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.