Active Campaign Server

Active Campaign Server

Active Campaign ServerActive Campaign Server

You can likewise see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I normally do not need a very first name to sign up to my list, however often I get a given name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (Active Campaign Server). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Active Campaign Server

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign ServerActive Campaign Server

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send simple e-mails.

Active Campaign Server

I have actually found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The interface for the HTML editor looks like it was pulled from some free open-source task. Active Campaign Server.

However, adding images is a bit of a task. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Server.

Active Campaign Server

But, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly use up the whole window, and I can tweak the typography to be a little larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually simply typed out a fantastic email. Active Campaign Server.

You can’t just include an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to handle when you want to include one image, however when you want to add several, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Server. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a fundamental template first.

Active Campaign Server

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Server). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is very plain, however easy to browse. Their design templates are restricted, which is great with me, but their email editing experience is somewhat simpler in that you can create inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Server

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Active Campaign Server. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Server. But selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually currently pointed out.

Active Campaign Server

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.