Active Campaign Send To Tag

Active Campaign Send To Tag

Active Campaign Send To TagActive Campaign Send To Tag

You can also see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. I typically don’t need a very first name to sign up to my list, but often I get a very first name, such as when somebody buys an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their very first name. If they don’t, I just state “Hey there,” (Active Campaign Send To Tag). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Send To Tag

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Send To TagActive Campaign Send To Tag

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest email modifying experience. I actually like to send easy e-mails.

Active Campaign Send To Tag

I have actually found that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign Send To Tag.

However, adding images is a bit of a chore. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still desire to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – Active Campaign Send To Tag.

Active Campaign Send To Tag

But, with some changes, I can make my email pretty basic. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a terrific email. Active Campaign Send To Tag.

You can’t merely include an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you wish to include one image, but when you want to add several, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Send To Tag. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a fundamental template initially.

Active Campaign Send To Tag

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Send To Tag). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their design templates are limited, which is great with me, but their email editing experience is somewhat easier in that you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Send To Tag

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Active Campaign Send To Tag. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Send To Tag. However choosing an email marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually currently pointed out.

Active Campaign Send To Tag

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.