Active Campaign Segmentation

Active Campaign Segmentation

Active Campaign SegmentationActive Campaign Segmentation

You can also see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I usually do not need a given name to sign up to my list, but sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I just say “Hey there,” (Active Campaign Segmentation). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

Active Campaign Segmentation

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign SegmentationActive Campaign Segmentation

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I really like to send simple e-mails.

Active Campaign Segmentation

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Segmentation.

Nevertheless, adding images is a bit of a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some great templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – Active Campaign Segmentation.

Active Campaign Segmentation

But, with some modifications, I can make my email quite basic. I can make it instantly take up the entire window, and I can fine-tune the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out a terrific email. Active Campaign Segmentation.

You can’t just include an image to a block of text. Rather, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to remain consistent. That’s something to handle when you wish to include one image, however when you wish to include several, it becomes a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Segmentation. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, offered you make a basic template initially.

Active Campaign Segmentation

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Segmentation). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their design templates are limited, which is fine with me, however their email editing experience is somewhat simpler in that you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Segmentation

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Active Campaign Segmentation. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Segmentation. However picking an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Active Campaign Segmentation

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.