Active Campaign Segment Location

Active Campaign Segment Location

Active Campaign Segment LocationActive Campaign Segment Location

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, however sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (Active Campaign Segment Location). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Active Campaign Segment Location

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Segment LocationActive Campaign Segment Location

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best email editing experience. I truly like to send out simple emails.

Active Campaign Segment Location

I’ve found that very difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Segment Location.

Nevertheless, including images is a little bit of a task. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Active Campaign Segment Location.

Active Campaign Segment Location

But, with some changes, I can make my e-mail pretty fundamental. I can make it instantly take up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out a terrific email. Active Campaign Segment Location.

You can’t merely add an image to a block of text. Rather, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to watch on those to remain consistent. That’s something to deal with when you desire to add one image, however when you want to include numerous, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Segment Location. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a standard template initially.

Active Campaign Segment Location

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Segment Location). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their templates are restricted, which is great with me, however their email editing experience is somewhat much easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Segment Location

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Active Campaign Segment Location. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Segment Location. But selecting an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Active Campaign Segment Location

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.