Active Campaign Not Delevering Test Email

Active Campaign Not Delevering Test Email

Active Campaign Not Delevering Test EmailActive Campaign Not Delevering Test Email

You can also see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I typically do not need a first name to sign up to my list, but often I get a given name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Active Campaign Not Delevering Test Email). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

Active Campaign Not Delevering Test Email

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Not Delevering Test EmailActive Campaign Not Delevering Test Email

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I truly like to send simple e-mails.

Active Campaign Not Delevering Test Email

I’ve found that really tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Not Delevering Test Email.

Nevertheless, adding images is a little a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some good design templates, but I still desire to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t get rid of – Active Campaign Not Delevering Test Email.

Active Campaign Not Delevering Test Email

But, with some adjustments, I can make my e-mail quite standard. I can make it instantly take up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out an excellent e-mail. Active Campaign Not Delevering Test Email.

You can’t just include an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay constant. That’s one thing to handle when you want to add one image, but when you want to include several, it becomes a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Not Delevering Test Email. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a basic template initially.

Active Campaign Not Delevering Test Email

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Not Delevering Test Email). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their design templates are limited, which is great with me, but their email modifying experience is a little easier because you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Not Delevering Test Email

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Active Campaign Not Delevering Test Email. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Not Delevering Test Email. However selecting an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already discussed.

Active Campaign Not Delevering Test Email

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.