Active Campaign Insert Survey Question Inside An Email

Active Campaign Insert Survey Question Inside An Email

Active Campaign Insert Survey Question Inside An EmailActive Campaign Insert Survey Question Inside An Email

You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually don’t require a given name to sign up to my list, however often I get a first name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (Active Campaign Insert Survey Question Inside An Email). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Active Campaign Insert Survey Question Inside An Email

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Active Campaign Insert Survey Question Inside An EmailActive Campaign Insert Survey Question Inside An Email

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the best email modifying experience. I actually like to send simple emails.

Active Campaign Insert Survey Question Inside An Email

I’ve found that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Active Campaign Insert Survey Question Inside An Email.

Nevertheless, including images is a bit of a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some nice templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – Active Campaign Insert Survey Question Inside An Email.

Active Campaign Insert Survey Question Inside An Email

But, with some modifications, I can make my e-mail quite basic. I can make it immediately use up the whole window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you’ve simply typed out a great e-mail. Active Campaign Insert Survey Question Inside An Email.

You can’t merely include an image to a block of text. Rather, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain constant. That’s something to handle when you desire to add one image, however when you desire to include a number of, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Insert Survey Question Inside An Email. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental design template initially.

Active Campaign Insert Survey Question Inside An Email

MailChimp’s integrated image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Insert Survey Question Inside An Email). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is a little much easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Insert Survey Question Inside An Email

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Active Campaign Insert Survey Question Inside An Email. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Insert Survey Question Inside An Email. But choosing an e-mail marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Active Campaign Insert Survey Question Inside An Email

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.