Active Campaign Group Elements

Active Campaign Group Elements

Active Campaign Group ElementsActive Campaign Group Elements

You can also see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I usually do not require a very first name to sign up to my list, but often I get a given name, such as when someone purchases an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Active Campaign Group Elements). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Active Campaign Group Elements

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Active Campaign Group ElementsActive Campaign Group Elements

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I actually like to send out simple e-mails.

Active Campaign Group Elements

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source job. Active Campaign Group Elements.

However, adding images is a little a task. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t get rid of – Active Campaign Group Elements.

Active Campaign Group Elements

However, with some modifications, I can make my e-mail quite basic. I can make it automatically take up the entire window, and I can modify the typography to be a little bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out an excellent e-mail. Active Campaign Group Elements.

You can’t merely include an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s one thing to deal with when you wish to include one image, however when you wish to add several, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Group Elements. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic design template initially.

Active Campaign Group Elements

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Group Elements). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is really plain, however easy to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is a little much easier because you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Group Elements

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Active Campaign Group Elements. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Group Elements. However picking an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign Group Elements

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.