Active Campaign For Shopify

Active Campaign For Shopify

Active Campaign For ShopifyActive Campaign For Shopify

You can likewise see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I generally do not require a first name to sign up to my list, however sometimes I get a very first name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Active Campaign For Shopify). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Active Campaign For Shopify

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign For ShopifyActive Campaign For Shopify

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I truly like to send out basic e-mails.

Active Campaign For Shopify

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign For Shopify.

Nevertheless, including images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor. They have some nice templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign For Shopify.

Active Campaign For Shopify

However, with some adjustments, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out a fantastic e-mail. Active Campaign For Shopify.

You can’t simply add an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you want to add one image, however when you wish to add numerous, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign For Shopify. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a standard design template first.

Active Campaign For Shopify

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign For Shopify). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are limited, which is fine with me, however their email modifying experience is slightly much easier in that you can produce inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign For Shopify

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Active Campaign For Shopify. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign For Shopify. However selecting an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Active Campaign For Shopify

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.