Active Campaign Engagement Sequence

Active Campaign Engagement Sequence

Active Campaign Engagement SequenceActive Campaign Engagement Sequence

You can likewise see whether the conclusion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I usually do not require a given name to register to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Active Campaign Engagement Sequence). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Active Campaign Engagement Sequence

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me utilize the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Engagement SequenceActive Campaign Engagement Sequence

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I really like to send out basic e-mails.

Active Campaign Engagement Sequence

I’ve found that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The interface for the HTML editor appears like it was pulled from some free open-source project. Active Campaign Engagement Sequence.

Nevertheless, adding images is a little bit of a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some good design templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Active Campaign Engagement Sequence.

Active Campaign Engagement Sequence

But, with some modifications, I can make my e-mail quite standard. I can make it immediately use up the entire window, and I can modify the typography to be somewhat bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out an excellent e-mail. Active Campaign Engagement Sequence.

You can’t merely include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you wish to add one image, however when you wish to add several, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Engagement Sequence. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, offered you make a basic template first.

Active Campaign Engagement Sequence

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Engagement Sequence). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their templates are limited, which is fine with me, but their email modifying experience is slightly simpler because you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Engagement Sequence

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Active Campaign Engagement Sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Engagement Sequence. However picking an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I’ve already mentioned.

Active Campaign Engagement Sequence

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.