Active Campaign Email Automation

Active Campaign Email Automation

Active Campaign Email AutomationActive Campaign Email Automation

You can likewise see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I typically don’t need a very first name to register to my list, however sometimes I get a very first name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (Active Campaign Email Automation). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.

Active Campaign Email Automation

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Email AutomationActive Campaign Email Automation

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send out basic emails.

Active Campaign Email Automation

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign Email Automation.

However, adding images is a little bit of a chore. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some nice design templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – Active Campaign Email Automation.

Active Campaign Email Automation

However, with some modifications, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out a fantastic email. Active Campaign Email Automation.

You can’t simply add an image to a block of text. Rather, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain consistent. That’s one thing to handle when you want to include one image, however when you wish to add several, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Active Campaign Email Automation. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a fundamental design template first.

Active Campaign Email Automation

MailChimp’s built-in image editor is very effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Email Automation). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is very plain, but simple to browse. Their templates are restricted, which is great with me, but their e-mail modifying experience is a little much easier because you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Email Automation

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Active Campaign Email Automation. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Email Automation. But picking an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually already mentioned.

Active Campaign Email Automation

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.