Active Campaign Digital Downloads

Active Campaign Digital Downloads

Active Campaign Digital DownloadsActive Campaign Digital Downloads

You can likewise see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I usually do not require a first name to sign up to my list, but often I get a given name, such as when somebody purchases an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Active Campaign Digital Downloads). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Active Campaign Digital Downloads

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Digital DownloadsActive Campaign Digital Downloads

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I truly like to send out basic emails.

Active Campaign Digital Downloads

I have actually discovered that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Active Campaign Digital Downloads.

However, adding images is a little bit of a task. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some good templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate – Active Campaign Digital Downloads.

Active Campaign Digital Downloads

But, with some adjustments, I can make my e-mail pretty standard. I can make it immediately take up the entire window, and I can tweak the typography to be slightly larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out an excellent e-mail. Active Campaign Digital Downloads.

You can’t merely add an image to a block of text. Instead, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to remain constant. That’s something to deal with when you wish to include one image, but when you wish to include a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Digital Downloads. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a standard template first.

Active Campaign Digital Downloads

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Digital Downloads). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however easy to navigate. Their design templates are limited, which is fine with me, but their e-mail editing experience is a little much easier because you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Digital Downloads

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Active Campaign Digital Downloads. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Digital Downloads. But choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Active Campaign Digital Downloads

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.