Active Campaign Deleting Contacts Who Have Not Opened Email

Active Campaign Deleting Contacts Who Have Not Opened Email

Active Campaign Deleting Contacts Who Have Not Opened EmailActive Campaign Deleting Contacts Who Have Not Opened Email

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I generally do not need a very first name to sign up to my list, but in some cases I get a given name, such as when someone purchases a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (Active Campaign Deleting Contacts Who Have Not Opened Email). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

Active Campaign Deleting Contacts Who Have Not Opened Email

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Deleting Contacts Who Have Not Opened EmailActive Campaign Deleting Contacts Who Have Not Opened Email

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I really like to send out easy e-mails.

Active Campaign Deleting Contacts Who Have Not Opened Email

I have actually discovered that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Deleting Contacts Who Have Not Opened Email.

Nevertheless, including images is a bit of a chore. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some great templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – Active Campaign Deleting Contacts Who Have Not Opened Email.

Active Campaign Deleting Contacts Who Have Not Opened Email

But, with some adjustments, I can make my email pretty standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out a fantastic e-mail. Active Campaign Deleting Contacts Who Have Not Opened Email.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain consistent. That’s something to deal with when you want to add one image, but when you wish to add several, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Active Campaign Deleting Contacts Who Have Not Opened Email. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a basic template first.

Active Campaign Deleting Contacts Who Have Not Opened Email

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Deleting Contacts Who Have Not Opened Email). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are restricted, which is great with me, but their email editing experience is slightly much easier in that you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Deleting Contacts Who Have Not Opened Email

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Active Campaign Deleting Contacts Who Have Not Opened Email. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Deleting Contacts Who Have Not Opened Email. But choosing an e-mail marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Deleting Contacts Who Have Not Opened Email

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.