Active Campaign Crash Course

Active Campaign Crash Course

Active Campaign Crash CourseActive Campaign Crash Course

You can also see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I normally do not need a first name to sign up to my list, however in some cases I get a first name, such as when somebody buys a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (Active Campaign Crash Course). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Active Campaign Crash Course

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Crash CourseActive Campaign Crash Course

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send easy e-mails.

Active Campaign Crash Course

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign Crash Course.

Nevertheless, adding images is a little bit of a task. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s rich text editor. They have some great templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Crash Course.

Active Campaign Crash Course

But, with some adjustments, I can make my e-mail pretty standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a fantastic email. Active Campaign Crash Course.

You can’t merely add an image to a block of text. Instead, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you wish to add one image, however when you wish to add numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Crash Course. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, supplied you make a standard design template initially.

Active Campaign Crash Course

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Crash Course). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is extremely plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is a little much easier in that you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Crash Course

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Active Campaign Crash Course. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Crash Course. But choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve already discussed.

Active Campaign Crash Course

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.