Active Campaign Campaigns

Active Campaign Campaigns

Active Campaign CampaignsActive Campaign Campaigns

You can likewise see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually don’t need a first name to sign up to my list, but in some cases I get a first name, such as when somebody purchases an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Active Campaign Campaigns). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

Active Campaign Campaigns

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign CampaignsActive Campaign Campaigns

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best email modifying experience. I actually like to send out basic emails.

Active Campaign Campaigns

I have actually discovered that extremely hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Active Campaign Campaigns.

However, including images is a little a chore. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some nice design templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – Active Campaign Campaigns.

Active Campaign Campaigns

But, with some changes, I can make my email pretty basic. I can make it immediately take up the entire window, and I can modify the typography to be a little larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you’ve just typed out an excellent email. Active Campaign Campaigns.

You can’t just add an image to a block of text. Rather, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you desire to include one image, but when you wish to add several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Campaigns. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental design template first.

Active Campaign Campaigns

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Campaigns). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is a little simpler in that you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Campaigns

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Active Campaign Campaigns. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Campaigns. But picking an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I have actually already pointed out.

Active Campaign Campaigns

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.