Active Campaign Amazon Ses

Active Campaign Amazon Ses

Active Campaign Amazon SesActive Campaign Amazon Ses

You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I generally don’t need a given name to register to my list, however often I get a given name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Active Campaign Amazon Ses). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.

Active Campaign Amazon Ses

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Amazon SesActive Campaign Amazon Ses

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I truly like to send out basic e-mails.

Active Campaign Amazon Ses

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job. Active Campaign Amazon Ses.

However, including images is a little bit of a chore. You have to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some great design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – Active Campaign Amazon Ses.

Active Campaign Amazon Ses

But, with some changes, I can make my e-mail pretty standard. I can make it automatically take up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out an excellent e-mail. Active Campaign Amazon Ses.

You can’t just include an image to a block of text. Instead, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay constant. That’s one thing to deal with when you wish to add one image, but when you wish to add a number of, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Amazon Ses. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a standard template first.

Active Campaign Amazon Ses

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Amazon Ses). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to browse. Their design templates are limited, which is fine with me, but their email modifying experience is slightly much easier in that you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Amazon Ses

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Active Campaign Amazon Ses. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Amazon Ses. However selecting an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Active Campaign Amazon Ses

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.