Active Campaign Alerts

Active Campaign Alerts

Active Campaign AlertsActive Campaign Alerts

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, however in some cases I get a very first name, such as when someone purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Active Campaign Alerts). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

Active Campaign Alerts

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign AlertsActive Campaign Alerts

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I really like to send out basic emails.

Active Campaign Alerts

I have actually found that really difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Active Campaign Alerts.

Nevertheless, adding images is a little bit of a task. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – Active Campaign Alerts.

Active Campaign Alerts

But, with some adjustments, I can make my email pretty fundamental. I can make it immediately use up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a great email. Active Campaign Alerts.

You can’t merely include an image to a block of text. Instead, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you desire to add one image, however when you wish to add a number of, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Alerts. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a basic template initially.

Active Campaign Alerts

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Alerts). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their design templates are limited, which is great with me, but their e-mail modifying experience is slightly much easier because you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Alerts

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Active Campaign Alerts. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Alerts. But choosing an email marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I have actually already mentioned.

Active Campaign Alerts

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.