Active Campaign Affiliate Tracking

Active Campaign Affiliate Tracking

Active Campaign Affiliate TrackingActive Campaign Affiliate Tracking

You can likewise see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the very first name of only a few of your contacts, which is the case with my list. I normally don’t need a given name to sign up to my list, however in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (Active Campaign Affiliate Tracking). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

Active Campaign Affiliate Tracking

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign Affiliate TrackingActive Campaign Affiliate Tracking

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send basic emails.

Active Campaign Affiliate Tracking

I have actually found that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Active Campaign Affiliate Tracking.

However, including images is a little a chore. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – Active Campaign Affiliate Tracking.

Active Campaign Affiliate Tracking

However, with some adjustments, I can make my email pretty basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Envision you have actually simply typed out a terrific e-mail. Active Campaign Affiliate Tracking.

You can’t simply add an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain consistent. That’s something to handle when you wish to add one image, but when you want to add several, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign Affiliate Tracking. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a basic design template first.

Active Campaign Affiliate Tracking

MailChimp’s built-in image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Affiliate Tracking). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their templates are limited, which is fine with me, but their email modifying experience is a little easier in that you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Affiliate Tracking

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Active Campaign Affiliate Tracking. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Affiliate Tracking. But choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I have actually already discussed.

Active Campaign Affiliate Tracking

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.