Active Campaign Add Branding Colors

Active Campaign Add Branding Colors

Active Campaign Add Branding ColorsActive Campaign Add Branding Colors

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I generally do not require a first name to register to my list, but sometimes I get a first name, such as when somebody buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I simply say “Hey there,” (Active Campaign Add Branding Colors). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

Active Campaign Add Branding Colors

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

Active Campaign Add Branding ColorsActive Campaign Add Branding Colors

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I actually like to send basic e-mails.

Active Campaign Add Branding Colors

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. Active Campaign Add Branding Colors.

However, including images is a little bit of a task. You have to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still desire to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Add Branding Colors.

Active Campaign Add Branding Colors

But, with some changes, I can make my email pretty basic. I can make it automatically take up the whole window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out a terrific e-mail. Active Campaign Add Branding Colors.

You can’t merely add an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to deal with when you desire to include one image, however when you wish to add several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Add Branding Colors. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, supplied you make a fundamental template initially.

Active Campaign Add Branding Colors

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Add Branding Colors). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is a little easier in that you can create inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Add Branding Colors

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Active Campaign Add Branding Colors. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Add Branding Colors. However choosing an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Active Campaign Add Branding Colors

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.